Standard of Living and Demand for Sports
https://doi.org/10.55959/MSU2070-1381-111-2025-22-38
Abstract
The article examines the reasons for the growth in demand for physical education, sports, fitness centers and sports clubs. The results of the analysis of statistical indicators of living standards, the state of the economy, budget expenditures and their dependence on each other are presented for the regions of the Volga Federal District. During the study, when calculating the correlation coefficients, it was revealed that there was no relationship between budget expenditures directly on physical education and sports and the growth in demand for paid services in the same area. A strong connection was found between the demand for paid services of physical education, sports, fitness centers and sports clubs with personal income of people, growth of gross regional product and the number of people involved in sports. The considered structure of the volume of paid services showed that citizens’ expenses on physical education and sports are not a priority. In the Volga Federal District, according to the results of 2024, their share amounted to 1.55%. It is concluded that when families satisfy their primary needs, a corresponding information campaign is needed from the state to orient citizens toward a healthy lifestyle and consumption of healthy services, the costs of which will return to the budget in the form of taxes from businesses. Accordingly, the creation of conditions that will allow family budgets to spend on sports is achievable with economic growth and development of regions that will improve the standard of living. The study also raises the question of possible state support for the fitness industry.
About the Author
D. P. Arkalov
Ministry for Physical Culture and Sports of the Udmurt Republic
Russian Federation
Russian Federation
Dmitriy P. Arkalov, PhD, Deputy Minister for Physical Culture and Sports of the Udmurt Republic
Izhevsk
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Review
For citations:
Arkalov D.P. Standard of Living and Demand for Sports. Public Administration. E-journal (Russia). 2025;1(111):22-38. (In Russ.) https://doi.org/10.55959/MSU2070-1381-111-2025-22-38
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