Features of Service Sector Transformation in New Economic Reality

   The article discusses the features of the service sector digital transformation in modern conditions.

   The relevance of this issue is defined by the importance of using digital technologies for developing the service sector in ensuring an increase in the level and quality of life of the population.

   The aim of the study is to analyze the process of service sector digital transformation and show the directions of its further development.

   The study uses data from official statistics, sample observations, expert assessments, grouping methods, and comparative analysis.

   The novelty of the article lies in the fact that the influence of inequality in the levels of digital transformation of regions is shown as an obstacle to achieving their digital sovereignty; the trend complementing the digital transformation of the service sector is the servicization of the manufacturing sector that creates its own service services; differentiation of the levels of individual digital technologies application in the leading sectors of the service sector hinders the development of the digital economy as a whole; the transformation of relationships between economic entities leads to the development of partnerships, the emergence of relational services, the formation of new business models, such as ecosystems, marketplaces; in relations with consumers, digital transformation directly affects the improvement of the quality of service.

   Particular attention is paid to the development of forms of support for the digital transformation of companies in the service sector in the form of preferences for the acquisition of domestic software, grants, subsidies, consulting, the use of ratings for searching and selecting technology companies for their subsequent participation in priority projects.

   The article substantiates recommendations for further activation of the digital transformation process through the development of criteria for technology companies in the service sector and their corresponding forms of financial, credit, consulting, training and other support; preferences in the transition to domestic software within the framework of state targeted projects; stimulating ratings for the search and selection of the most technologically advanced companies as tools for the dissemination of successful practices; in relation to small and medium-sized businesses, it is suggested to use the concept of “small technology company” to strengthen support measures at the regional and local levels.

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