How to Measure the Cultural Code? Quantitative Analysis of Semantics in A.S. Pushkin’s Fairy Tales and Values of Russian Youth
https://doi.org/10.24412/2070-1381-2023-98-151-161
Abstract
To formalize the concept of cultural code means to isolate quantitative parameters available for precise measurement, comparison in different cultures and long-term observation. This task has not yet been fully solved. In particular, there are no tools to quantify
the possible influence of mass culture works on the cultural code, although the fact of such influence is not questioned. This paper studies the texts of Pushkin’s fairy tales as examples of mass and well-known works for representatives of the cultural community
of Russian language native speakers$; compares the meanings contained in fairy tales with the meanings of values of Russian schoolchildren and students, verbalized in the form of free associations with “something most important in life”. For quantitative analysis, an automated algorithm to covert the text into a vector with the frequencies of the semantic groups of the Roget’s Thesaurus was used. The overall semantic proximity of fairy tales to the values of young people was less than the proximity of fairy tales to each other. The five most significant meanings in common between fairy tales and values can be conventionally designated with the words Love, Pleasure, Mankind, Existence, and Consanguinity. Overall, the methodology presented in the paper allows for automatic quantitative comparison of meanings in given literary works and in given target groups, and can be applied for further research on the cultural code.
About the Authors
D. S. AndreyukRussian Federation
Denis S. Andreyuk, PhD, Associate Professor, Faculty of Economics; Senior Researcher; Executive Director
Moscow, Russian Federation
E. A. Fadeeva
Russian Federation
Ekaterina A. Fadeeva, Student, Philological Faculty; Secretary of Youth Division in Vladimir Region
Moscow, Russian Federation
E. A. Kuznetsova
Russian Federation
Ekaterina A. Kuznetsova, PhD, Philological Faculty; Member of Plenum
Moscow, Russian Federation
References
1. Andreyuk D.S., Ochkovskaya M.S. (2022) Relevance of Context of Brand Mentions in Fiction to the Contemporary Brand Values and Target Audience (the case of Nestlé in K. Chukovsky’s Memoirs about A. Akhmatova). Vestnik Sankt-Peterburgskogo universiteta. Menedzhment. No. 4. P. 527–547. DOI: 10.21638/11701/spbu08.2022.402
2. Andreyuk D.S., Petrunin Yu.Yu., Khrabrovskaya V.D. (2020) Youth Groups Clustering Method Based on the Meanings of Value in Relation to Professional Development and Life in General. Gosudarstvennoye upravleniye. Elektronnyy vestnik. No. 83. P. 221–242. DOI: 10.24411/2070-1381-2020-10117
3. Andreyuk D.S., Livitina A.S., Sushko N.S. (2022) Semantic Analysis of Group Values Structure Using Roget Thesaurus: Automated Algorithm. Gosudarstvennoye upravleniye. Elektronnyy vestnik. No. 91. P. 148–161. DOI: 10.24412/2070-1381-2022-91-148-161
4. Bernshteyn N.A. (1947) O postroyenii dvizheniy [On constructing motion]. M.: Medgiz, 1947.
5. Gerasimenko V., Andreyuk D., Kurkova D. (2021) Approach for Management of Brand Positioning: Quantification of Value Matching between Brand and Target Audience. Polish Journal of Management Studies. Vol. 24. Is. 1. P. 96–111. DOI: 10.17512/pjms.2021.24.1.06
6. Hofstede G. (2001) Cultures Consequences. Comparing Values, Behaviors, Institutions, and Organizations across Nations. Thousand Oaks, London, New Dehli: Sage Publications.
7. Klingenstein S., Hitchcock T., DeDeo S. (2014) The Civilizing Process in London’s Old Bailey. Proceedings of the National Academy of Sciences. Vol. 111. Is. 26. P. 9419–9424. DOI: 10.1073/pnas.140598411
8. Kon’kina E.V., Nikolayeva N.A., Savinova I.A. (2013) Otrazheniye traditsiy narodnoy pedagogiki v skazkakh A.S. Pushkina [Reflection of the traditions of folk pedagogy in the tales of Alexander Pushkin]. Obucheniye i vospitaniye: metodiki i praktika. No. 7. P. 284–288.
9. Leont’yev A.N. (1977) Deyatel’nost’. Soznaniye. Lichnost’ [Activity. Consciousness. Personality]. Moscow: Politizdat.
10. Leont’yev D.A. (1999) Psikhologiya smysla [Psychology of meaning]. Moscow: Smysl.
11. Nepomnyashchiy V.S. (1987) Poeziya i sud’ba. Nad stranitsami dukhovnoy biografii Pushkina [Poetry and fate. Over the pages of Pushkin’s spiritual biography]. Moscow: Sov. pisatel’.
12. Ochiai A. (1957) Zoogeographical Studies on the Soleoid Fishes Found Japan and Its Neighboring Regions. Bulletin of the Japanese Society of Scientific Fischeries. Vol. 22. Is. 9. P. 526–530.
13. Okoneshnikova A.V. (2015) Tales of A.S. Pushkin. Austrian Journal of Humanities and Social Sciences. No. 1–2. P. 164–168.
14. Roget P.M. (1991) Roget’s Thesaurus of English Words and Phrases. Austin: MICRA, Inc.
15. Rokeach M. (1973) The Nature of Human Values. New York: The Free Press.
16. Schwartz S.H., Bilsky W. (1987) Toward a Universal Psychological Structure of Human Values. Journal of Personality and Social Psychology. Vol. 53. Is. 3. P. 550–562. DOI: 10.1037/0022-3514.53.3.550
17. Sorokin O.V. (2022) Meanings Deviations of Russian Youth at Work. Nauchnyy rezul’tat. Sotsiologiya i upravleniye. Vol. 8. No. 3. P. 79–90. DOI: 10.18413/2408-9338-2022-8-3-0-6
18. TenHouten W.D. (2017) Social Dominance Hierarchy and the Pride-Shame System. Journal of Political Power. Vol. 10. Is. 1. P. 94–114. DOI: 10.1080/2158379X.2017.1285154
19. Velilaeva L.R., Abdulzhemileva F.I. (2021) Cultural Code in Fiction. Mir nauki, kul’tury, obrazovaniya. No. 6(91). P. 527–529.
20. Vygotskiy L.S. (1996) Pedagogicheskaya psikhologiya [Pedagogical psychology]. Moscow: Pedagogika-Press.
21. Zubok Yu.A., Chuprov V.I., Lyubutov A.S., Sorokin O.V. (2021) Self-Regulation of Life of the Youth: Structural-Taxonomic Modeling. Sotsiologicheskiye issledovaniya. No. 10. P. 23–36. DOI: 10.31857/S013216250014766-5
Review
For citations:
Andreyuk D.S., Fadeeva E.A., Kuznetsova E.A. How to Measure the Cultural Code? Quantitative Analysis of Semantics in A.S. Pushkin’s Fairy Tales and Values of Russian Youth. Public Administration. E-journal (Russia). 2023;(98):151-161. (In Russ.) https://doi.org/10.24412/2070-1381-2023-98-151-161
JATS XML
