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How to Measure the Cultural Code? Quantitative Analysis of Semantics in A.S. Pushkin’s Fairy Tales and Values of Russian Youth

https://doi.org/10.24412/2070-1381-2023-98-151-161

Abstract

To formalize the concept of cultural code means to isolate quantitative parameters available for precise measurement, comparison in different cultures and long-term observation. This task has not yet been fully solved. In particular, there are no tools to quantify
the possible influence of mass culture works on the cultural code, although the fact of such influence is not questioned. This paper studies the texts of Pushkin’s fairy tales as examples of mass and well-known works for representatives of the cultural community
of Russian language native speakers$; compares the meanings contained in fairy tales with the meanings of values of Russian schoolchildren and students, verbalized in the form of free associations with “something most important in life”. For quantitative analysis, an automated algorithm to covert the text into a vector with the frequencies of the semantic groups of the Roget’s Thesaurus was used. The overall semantic proximity of fairy tales to the values of young people was less than the proximity of fairy tales to each other. The five most significant meanings in common between fairy tales and values can be conventionally designated with the words Love, Pleasure, Mankind, Existence, and Consanguinity. Overall, the methodology presented in the paper allows for automatic quantitative comparison of meanings in given literary works and in given target groups, and can be applied for further research on the cultural code.

About the Authors

D. S. Andreyuk
Lomonosov Moscow State University; N.A. Alekseev Psychiatric Clinical Hospital No. 1, Moscow Health Care Department; All-Russian Public Organization “Russian Association for Assistance to Science”
Russian Federation

Denis S. Andreyuk, PhD, Associate Professor, Faculty of Economics; Senior Researcher; Executive Director

Moscow, Russian Federation



E. A. Fadeeva
Vladimir State University named after Alexander and Nikolay Stoletovs; Secretary of Youth Division in Vladimir Region
Russian Federation

Ekaterina A. Fadeeva, Student, Philological Faculty; Secretary of Youth Division in Vladimir Region

Moscow, Russian Federation



E. A. Kuznetsova
Vladimir State University named after Alexander and Nikolay Stoletovs; All-Russian Public Organization “Russian Association for Assistance to Science”
Russian Federation

Ekaterina A. Kuznetsova, PhD, Philological Faculty; Member of Plenum

Moscow, Russian Federation



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Review

For citations:


Andreyuk D.S., Fadeeva E.A., Kuznetsova E.A. How to Measure the Cultural Code? Quantitative Analysis of Semantics in A.S. Pushkin’s Fairy Tales and Values of Russian Youth. Public Administration. E-journal (Russia). 2023;(98):151-161. (In Russ.) https://doi.org/10.24412/2070-1381-2023-98-151-161

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