Methodology of Complex Assessment of Russian Regions’ Reputational Capital
https://doi.org/10.55959/MSU2070-1381-111-2025-123-137
Abstract
The article presents the methodology of comprehensive assessment of reputational capital of Russian regions. A systematic approach to the assessment of reputational capital, combining both quantitative and qualitative methods is proposed. The aim of the research is to summarise and supplement the existing approaches to the assessment of reputational capital, taking into account the key aspects of regional development. The objectives of the study are to define the essence and structure of the region’s reputational capital, to identify the factors that form the region’s reputational capital. The article uses a comparative analysis of similarities and differences to the qualitative study of the reputational capital of territories to compare the reputational capital of territories (meso-level) and companies (micro-level) on the basis of content analysis and systematisation of materials on the relevant subject; a factor analysis to identify and structure the key factors affecting the assessment of the reputational capital of the region on the basis of the method of systematisation and classification to summarise and structure the obtained data in order to form the basis for assessing the reputational capital of the region. Key aspects of formation of reputational capital of territories (e.g., economic development, social sphere, ecology, investment climate, cultural heritage, quality of management, etc.) and companies were identified and systematised, revealing their common and distinctive features. As a result, key factors for assessing the region’s reputational capital are identified, which can be used to develop effective management strategies. In the future it is necessary as well to analyse the state of reputation capital management systems of the subjects of the Russian Federation and to develop practical models of regional management taking into account the dynamics and indicators of reputation capital.
About the Author
M. K. Romanchenko
School of Public Administration, Lomonosov Moscow State University
Russian Federation
Russian Federation
Margarita K. Romanchenko, Postgraduate student
Moscow
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For citations:
Romanchenko M.K. Methodology of Complex Assessment of Russian Regions’ Reputational Capital. Public Administration. E-journal (Russia). 2025;1(111):123-137. (In Russ.) https://doi.org/10.55959/MSU2070-1381-111-2025-123-137
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