Adapting ESG Business Strategies in the Unstable Environment
https://doi.org/10.55959/MSU2070-1381-112-2025-45-63
Abstract
The aim of the article is to form a comprehensive understanding of the key issues of ESG policy of companies in conditions of instability and to provide practical recommendations for corporate management, investors and regulatory authorities to ensure the sustainability of ESG practices in the face of external shocks. The present study is a mixed analytical study based on a comprehensive analysis of theoretical sources and empirical data on corporate ESG strategies in conditions of economic instability. The following methods were applied: the method of comparative analysis, the method of aggregation. The research was conducted in stages: the collection and systematization of empirical data on the practices of ESG adaptation of corporations in various economic conditions. As a result, the study analyzed the impact of the negative external environment on ESG factors and geopolitical instability on the sustainability of companies and green financing, the results of which formed practical recommendations for the adaptation of ESG strategies in the context of geopolitical instability. It was shown that modern conditions of instability require a fundamental revision of approaches to ESG management from static models to dynamic adaptive systems. The differentiated effectiveness of ESG components has been revealed. The results of the study confirm the hypothesis that in conditions of instability, the success of ESG strategies is determined not so much by the ambition of goals as by the quality of adaptation mechanisms and institutional support.
About the Authors
M. V. Kudina
School of Public Administration, Lomonosov Moscow State University
Russian Federation
Russian Federation
Marianna V. Kudina - DSc (Economics), Professor, Head of the Department of Innovative Development Economics
Moscow
I. N. Lenkov
School of Public Administration, Lomonosov Moscow State University
Russian Federation
Russian Federation
Ilya N. Lenkov - PhD
Moscow
M. A. Sukhareva
School of Public Administration, Lomonosov Moscow State University
Russian Federation
Russian Federation
Maria A. Sukhareva - PhD
School of Public Administration, Lomonosov Moscow State University
Moscow
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Review
For citations:
Kudina M.V., Lenkov I.N., Sukhareva M.A. Adapting ESG Business Strategies in the Unstable Environment. Public Administration. E-journal (Russia). 2025;(112):45-63. (In Russ.) https://doi.org/10.55959/MSU2070-1381-112-2025-45-63
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