Developing the Model of Social Controlling of Enterprise’s Innovative Activity

Innovation is the key to growth and competitive advantage in the modern economy. After all, it is innovation that leads to the emergence of new products, services, allows enterprises to reduce production costs, enter new markets, compete and develop. Measuring the results of innovation activity, as well as the process of its implementation and realization is a very difficult, but at the same time, very relevant area. The development of an adaptive model of social controlling in innovation activity contributes to the use and creation of favorable conditions, including by improving the coordination of enterprise activities and in response to the actions of the external environment, which determines the relevance of the study. The aim is to develop an adaptive model of social controlling of innovation activity, taking into account the evolution and transformation of understanding of controlling from the initial (as a system of instrumental support of economic activity) to the management of the enterprise as a social system. To achieve the aim the following objectives were solved: the basic ideas of controlling, controlling innovations were considered; the foreign experience of formation of the system of assessment and control of innovations both at the state level and at the level of enterprises were studied, and on their basis the concept and adaptive model of social controlling of innovation activity of the enterprise was formed. The study uses the methods of statistical and comparative analysis, synthesis, expert survey on a formalized questionnaire, conducted within the framework of the phenomenological approach, which allows identifying attitudes, internal motives for innovation activity, variability of opinions, understanding of the essence of the problem. As a result, the model of social controlling of innovation activity of the enterprise was developed and formed; the key criteria, key factors necessary for monitoring and impact in the context of management of innovation activity of the enterprise as a social system were revealed. The developed adaptive model of social controlling of innovation activity is aimed at creating favorable conditions for innovation activity at the enterprise, embedded in the system of general controlling of the enterprise. Such elements as organizational culture, innovation climate, socio-psychological climate of the team, value orientations, motivation and readiness for innovation are extremely important in this mechanism of origin, formation and dissemination of innovative ideas, which allows transforming intentions into actions, increasing the level of knowledge of personnel, their skills and turning the process of creating innovations into interdependent goals, which is characteristic of learning organizations.

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